Monday, November 1, 2010

Interaction of Content & Form in Objectified



   The film Objectified showed the aspects of various designs through their content and form. The overall film played out very nicely, the content addressed in the film being the aspects of what is design and what one considers as design. 
   The structure of the film portrayed the message very well, as it being using various examples and interviews from various artists. 
   The form expressed in the film is compiled of various artworks by. It gives the viewers a sense of why and how the artist created what they did. 
   The film is a piece that comes together in all aspects of design. When watching this film I felt inspired by every work that the film used, as well as every comment the artists made. It shows the process of design by the company trying to recreate and redesign the fruit peeler to meet the people’s needs, including those who have arthritis. The film also distinguishes the difference between what is considered art and what is considered design. 
   My favorite part in the movie was when they were interviewing Jonathan Ive of Apple. He considers the design of apple to be created and designed to fit the consumers. He shows us how apple uses all of it’s parts and doesn’t waste any by, showing us that the keyboard panel comes from the metal sheet that is cut form the screen of the monitors. This shows how much aspects is taking when designing a product, not just in getting the final product but considering what process you take along the way.