Monday, November 29, 2010

Color Tranforms

Image by: http://homepages.wmich.edu/~n6nelson2/assignments/assignment3/images/burton%20snowboards.jpg
      
      Color transforms the design of snowboards in the aspect of it giving it more sense of character and a larger sense of artistic expression. Color is something so complicated that there can be a open door to how it is used. The design of the snowboards each includes a distinguishable design based on their model. Color plays a vital role in this design. Why do companies extract images with flashy colors on their boards? One reason is to attract the consumer of course, we can see various designs some very colorful and some a little more dull. Albers states that color is deceiving through the aspect of it changes according to the perspective and light, that key element is what makes the design on each board so unique. When a person looks at a certain board or design each person’s perspective is different on how they see that design. Color not only makes the board more attracting but it also reflects off the character towards the owner of the board. In selecting a board the consumer usually aims for which model and brand they want, but within that they also have to see if the design on the board fits their character. Color used on the board shows a wide range of what could be designed and used for the boards. The designers can use the aspects of various types of colors to show the essence of a bigger palette for the designer. Pros that design their own boards are able to use forms of color to show a hint of their character to the boards that are being mass-produced. With colors the designers are free to have a wider range to express their artistic designs for the boards.